Mohsin Babbar

Strategic development communication practitioner and a result-oriented professional offering a 35-year portfolio of success in delivering large-scale social sector transformation. Expert at spearheading high-stakes program communication, behavior change, and advocacy initiatives for the World Bank, Asian Development Bank (ADB), and federal/provincial governments. Proven track record in institutionalizing communication and behaviour change programs with key experience including senior advisory and consulting roles for the Punjab Saaf Pani Company, Govt of the Punjab, Sindh Cities Improvement Program (SCIP), Govt of Sindh, and current oversight of the overall communication strategy at Sindh Social Protection Authority (SSPA), Govt of Sindh. Also worked with Thar Foundation (Sindh Engro Coal Mining Company), Ministry of Commerce, Govt of Pakistan, and the Benazir Income Support Program (BISP) by bridging the gap between complex policy and grassroots communication impact. Specialist in designing and executing public awareness campaigns that supply programmatic communication needs and drive behavioral change. Expert in navigating challenging environments to produce tangible results through multi-channel advocacy, communication, and stakeholder networking.